IMUG Past Events Archive: 2023
2023 Events:
- Sep: Uber L10n: Language Related Experience
- Jun: ICU4X: Supercharging i18n
- Mar: The Globalization Strategy Playbook
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2023 Events Archive
September 27, 2023, 6:30-8:30 PM
(Audience chat/networking 6:30-7:00 PM)
Uber L10n: Language Related Experience
Hosted by Coupa Software in San Mateo, CA
This talk will revolve around the challenges presented when some users see different languages in the same screen, session and outside of mobile apps like email/sms etc. We will talk about how we are discovering the issues, how we are measuring them, & how we plan on solving them. We will also dig a little deeper into why this is a really hard problem at Uber's scale, and why many organizations need to jump in to solve this.
Speakers: Suresh Prasad, with Pia Bresnan and James Lin
Suresh Prasad, Staff Engineer at Uber, is currently leading Uber's Internationalization Platform. Internationalization at Uber is the technology behind all the localized content that Uber's Users see via app/email/texts.
Suresh previously worked with various companies like PayPal, Yahoo! & Qwest. With PayPal, he was a backend engineer on the Wallet App, in Yahoo!, based in Bangalore, played the tech lead role to build Yahoo!'s newest event collection pipeline handling 90+ TB of data daily. And at the start of his career with Qwest, back in 2006, was wherr he learned a lot of c/c++ programming at large scale working on their Pricing Platform.”
June 21, 2023, 6:30-8:30 PM
(Audience chat/networking 6:30-7:00 PM)
ICU4X: Supercharging i18n
Hosted by Google in Mountain View, CA
Video: https://youtu.be/TlVglRK1VSs 
Across the globe, people are coming online with smaller and more varied devices including smartphones, smart watches, and gadgets. An offshoot of the International Components for Unicode (ICU) Committee, the ICU4X Committee is responsible for enabling these next-generation devices to communicate with each other in thousands of languages.
ICU4X empowers servers and applications written in Rust, JavaScript, C++, and more with lightweight, modular, and secure internationalization libraries. Join us this evening to learn how ICU4X has brought i18n to smart watches, reduced the cost of running server-side localization, and can supercharge your applications for global users.
Shane Carr is a Staff Software Engineer on the Google internationalization engineering team. He has spearheaded the development of ICU4X from inception through adoption, currently serving as chair of the ICU4X subcommittee in Unicode. Shane has previously presented at IMUG on his work in ECMAScript Internationalization standards. Shane holds Masters and Bachelors degrees from Washington University in St. Louis.
March 15, 2023, 6:30-8:30 PM
(Audience chat/networking 6:30-7:00 PM)
A Globalization Stragety Playbook
Hosted by Adobe Globalization in San Jose, CA
Video: https://youtu.be/5OGBHpjq5Vg!
The new localization industry publication A Globalization Strategy Playbook (published in October 2021) presents many best practices and a full spectrum of global ecosystem thinking from prominent international enterprises. Authored by seasoned global and localization leaders, the Playbook is the first work of its kind. The Playbook provides both strategic globalization direction and examples for the enterprise buyer market. It focuses on key techniques for success in building a solid enterprise-level global operational and business foundation. This talk will highlight topics from the book covering selected global strategy concepts, stakeholder engagement, and metrics.
The speakers, Melissa Biggs and Lyena Solomon, were among the group of localization management authors of A Globalization Strategy Playbook.
We encourage the attendees at this talk to download and read the Globalization Strategy Playbook prior to the meeting: https://github.com/GILT-Forum/Globalization-Strategy-Playbook/releases/tag/1.0
About the speakers:
Lyena Solomon is director of localization at ServiceNow where she is responsible for localization and globalization go-to-market process and strategy. She works with multiple business groups to align globalization with strategic, operational, and local market priorities. Lyena practices a data-driven approach to shaping smart digital experiences in languages other than English and defines a measurement framework for globalization impact on company and customer success. She has a strong background in analytics, usability and user experience, web development, digital technologies, and marketing.
Melissa Biggs is principal partner with Locale Solutions, a localization consulting firm emphasizing strategic consulting for enterprise companies. She also currently teaches advanced localization strategy classes through the Localization Institute. Melissa is a seasoned localization leader with over 28 years of experience. She managed both program managers and globalization strategies at Sun Microsystems/Oracle. Melissa has also headed marketing localization at Informatica and Check Point Systems. She has served on globalization industry-wide boards including TAUS, the Localization Institute, and is a member of the GILT Leaders Forum. Volunteering with organizations having global charters is one of her passions. She is a long-time coach with the US State Department TechWomen program for African and Middle Eastern entrepreneurial women in STEM and also serves on the board of the nonprofit Global Lives Project.
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