IMUG Past Events Archive: 2020
2020 Events:
- Nov: Continuous Localization for Software and Documentation at Adobe
- Oct: LinkedIn Centralized Localization Tool
- Sep: A New Approach to Continuous Internationalization & Localization
- Feb: Globalization Maturity Model
- Jan: Total Hands-Off Fully-Automated Product Globalization
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2020 Events Archive
November 19, 2020, 6:45-8:30 PM — online
(Audience chat/networking 6:45-7:00 PM)
Continuous Localization for Software and Documentation at Adobe
Hosted by Adobe Globalization, via BlueJeans
Video: https://youtu.be/yURNQ4z5Ja0 
In the past decade, Adobe has made a significant change to its business model by changing it from delivering software packages to the subscription model. This has enabled moving products and services to the cloud while delivering new features quickly and more frequently. To support the frequent delivery of new features and improvements, Adobe has adopted Continuous Integration and Continuous Delivery (CI/CD).
To conform to the CI/CD model, the globalization team at Adobe started to develop the continuous localization (CL) framework for Adobe’s software and documentation. Here, we share our key challenges and experiences in developing the new localization framework/workflow that is leveraged by the Adobe Digital Experience product engineering teams to integrate software internationalization and localization continuously, as a part of their CI/CD. We also demonstrate the implementation of the CL of documentation with the newly developed MT-First strategy.
Xiang Zhao is a senior engineering manager at Adobe, who is leading an international engineering team to work closely with core engineering teams to deliver high quality world-ready Digital Marketing solutions, also driving improvements in Adobe’s localization infrastructure and automation systems.
Ajay Kumar is a senior globalization engineer at Adobe with 20+ years of industry experience in the field of internationalization and localization. At Adobe, he is involved in the internationalization and localization of software & documentation. Further, he is involved in architecture, designing & development of localization tools for process automation.
Alice Ng has been at Adobe for 25 years. More than half of her tenure was in internationalization to support Adobe’s Digital Media and Digital Marketing products. Besides supporting product teams, she works closely with the various tools team to improve automation efficiencies.
October 15, 2020, 6:45-8:30 PM — online
(Audience chat/networking 6:45-7:00 PM)
LinkedIn Centralized Localization Tool
Hosted by the LinkedIn Global Readiness Team via Zoom
Video: https://youtu.be/pWJn-o_RmEw
LinkedIn’s Centralized Localization Tool (CLT) is a mid-tier service, through which all content will flow for localization. The CLT provides a one-stop shop for our internal localization clients, providing immediate key-value pair translation leverage for software assets, sentence-based translation recycling for non-software content, and machine translation with both general and custom models, depending on the client’s request.
The CLT will leverage string translations directly for immediate return of software assets -- either complete or partial -- and use a Recycling Management System DB to populate new software assets and non-software content with suggested partial matches and/or machine translations. These pre-populated assets are then sent via the TMS agnostic XLFF format, for review and/or post-editing in any TMS.
This allows our language service partners to choose the TMS workbench of their choice, without investing heavily in filtering and format customization on that 3rd party tool. The immediate translation leverage for software assets also significantly reduces the workload on the TMS by filtering out strings and complete assets which historically have consumed the majority of our TMS bandwidth, causing costly performance issues and time-outs.
Speakers: the LinkedIn Global Readiness team
September 17, 2020, 6:45-8:30 PM — online
(Audience chat/networking 6:45-7:00 PM)
A New Approach to Continuous Internationalization & Localization
Hosted by Google Internationalization Engineering via Google Meet
Video: https://youtu.be/EYxLlfNCmAs
Our industry is ripe for a new way to deliver software internationalization and localization.
Localization runs behind development, as a bolt on process. Even current continuous localization practices are built on old linguist-centric models of translation tools and handling. By nature, localization and its QA are an additional lag. Engaging input from in-country reviewers adds even more delay and overhead into the process.
In this presentation, we will show you what we're working on to change all this. We're looking to make both internationalization and localization immediate, right in the developer workspace, with in application review and updating that's quick, easy and doesn't require knowledge of translation tools.
We will show a connected system from Slack and Teams, to the IDE, to the repo, any commit or pull request, testing and deployment. We'll show internationalization and localization, plus review on a live application. This won't be running on the PowerPoint OS. We think this is the future for our industry - an exciting change that makes localization a natural and scalable deliverable of product development.
We'll also welcome your input as the session will involve technology that hasn't been released yet to the public.
Speakers:
Adam Asnes, CEO, Lingoport
Olivier Libouban, VP of Product Development, Lingoport
February 20, 2020, 6:30-9:00 PM
(Networking 6:30-7:00 PM)
Globalization Maturity Model
Hosted by Amazon AWS in E. Palo Alto, CA
Photos: https://www.meetup.com/IMUG-Silicon-Valley/photos/30777000/
Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all of their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to "be global" by serving local audiences in a consistent, streamlined and cost-efficient manner.
Delivering a winning customer experience across markets involves so much more than translation. Based on qualitative and quantitative primary research, Rebecca Ray will share the new Globalization Maturity Model designed to guide all levels of an organization in how to achieve efficient business process globalization.
About the speaker:
Rebecca Ray is a senior analyst at CSA Research, focusing on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization.
She previously managed worldwide product design, localization, and marketing for IBM, Netscape Communications, Remedy Systems, Symantec, and Sun Microsystems. Rebecca has lived and worked in Asia, Europe, the Middle East, and Latin America, is fluent in English, French, and Spanish, and is proficient in Portuguese and Turkish.
January 16, 2020, 6:30-9:00 PM
(Networking 6:30-7:00 PM)
Total Hands-Off Fully-Automated Product Globalization
Hosted by Adobe in San Jose, CA
Video: https://youtu.be/_NTU-aIi0Ho
Photos: https://www.meetup.com/IMUG-Silicon-Valley/photos/30767049/
Come learn about open source automation solutions developed at VMware that revolutionize the pace of software globalization to be practically "hands-off"!
The open source Singleton i18n framework streamlines and simplifies globalization with microservices architecture. This has sparked some great questions across the industry about standardization, security, performance, high-availability, and more. The speakers will address these topics, and discuss opportunities for collaboration through open source. They will also answer lingering questions the technology, dig deeper into its functionality, and share consumer successes.
We will also take an in-depth look at the open source SonarQube static code analysis rulesets. We´ll talk about how to make the rulesets work in your environment, how to interpret their results, and how best to leverage this hands-off globalization realm.
About the speakers:
Craig Cummings is a staff consultant and globalization evangelist for VMware, a UTC Vice Chair for the Unicode Consortium, and INCITS/LS Chair for character sets and internationalization.
Demin Yan is the Senior Engineering Manager for Product Globalization at VMware, Inc., where he takes care of VMware product internationalization and localization engineering, and drives the tools development efforts.
Jessiely Juachon is a Staff Software Engineer at VMware. She was previously a Technical Architect at Stanford University and Senior Software Engineer at HP Enterprise.
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